Suddenly everybody wants to buy Fiat. Obama requires Chrysler to do business with the house of Turin. Opel is concerned. General Motors does not feel excluded it. They advertise all these results. But why? None explains it, it's good to think that the crisis is already over. This (guilty) rather superficially hides the fact that the global interest for Fiat born own crisis, with the crisis. But we see in detail.
The patent Fiat has just patented, first in the world, an updated system to bring air into the combustion chamber. Without going into technical details: the new Fiat weblog system optimizes the air (the carburente), so as to reduce the consumption of fuel. And 'the egg of Columbus, increases performance while decreasing power consumption, and not a little. Laboratories Fiat talking about saving 20% \u200b\u200b
Smaller pollution, small cars Le previsioni macroeconomiche elaborate dopo la crisi raccontano un settore autobilistico che, in futuro, rischia il collasso totale. Il petrolio sarà sempre più costoso, e le leggi nei paesi "consumers" (Ue e Usa, principalmente) saranno sempre più stringenti in tema di emissioni. La corsa ora quindi è chi arriva prima a costruire la macchina più piccola, più economica, meno inquinante. Fiat è uno dei gruppi che già da anni investe in questo senso. Le case americane al contrario sono in grossa difficoltà: costruire enormi macchinoni inquinanti non è la stessa cosa che produrre una Cinquecento: andrebbero riconvertiti tutti gli impianti e recuperato il gap tecnologico nella produzione di auto piccole. Sembra un problema recently, but it's not too many players
Another perspective is that the car market after the crisis, there will be room for only three or four major "players", that is three or four huge companies, car . Rather than die or fail, the password becomes merger. A game like this is far from being a win-to-win situation, rather the opposite. Everyone is looking to buy or check the cake more, but less as time the cakes will shrink. The first one that fails to extend a bit 'his pie, even if only with a slice will have a greater bargaining power of the others can say "Oh yeah, then wait a little longer'."
cake Italian The result is that all eyes are pointing, and quite suddenly, considered on the cake easier to grab. And because Fiat is the cake more palatable, if you have a good patent and is already ahead in cars "green?" Because it is basically a company with a weak brand that has risen only in recent years, after having threatened to destroy the prestige with rip-models: the Dune, so to speak. It is no coincidence that it is the only company that has recently changed its logo.
Conclusion All eyes are on the Fiat because, in times of thin cows and calves rachitici, si cerca di mangiare il rivale che meno si sa difendere e che allo stesso tempo è ingrassato più recentemente. E' vero quindi che Fiat ha, al momento, una forza contrattuale considerevole nei confronti delle altre aziende automobilistiche. Ma è una forza che nasconde una debolezza di fondo: è compito dei suoi dirigenti trasformare questo vigore inaspettato in una base per una solida azienda futura.